UTXO set size
how many spendable chunks of bitcoin exist
How many separate spendable chunks of bitcoin exist right now. Every node has to keep track of all of them, so this is the number that decides how heavy running bitcoin is.
DefinitionCreated minus spent minus provably unspendable. Data-carrier outputs never leave the set, and runestone OP_RETURNs alone account for a few hundred million of them, so counting them would overstate the set by more than 2x at the tip. Core's gettxoutsetinfo and Open Bitcoin Metrics both exclude them, and so does this.
LimitOutputs are not users. A rise can mean adoption or it can mean one exchange fragmenting its balances.